In nature everything works in cycles. Every living thing contributes to the next cycle during its life and even after it dies. Human predecessors were
a part of these cycles, but then we got too smart. Our cooperative hunting methods led to the megafauna extinctions. Our slash and burn farming methods wiped out forests. Our efficient fishing methods wiped out herring in the Baltic Sea. And all this happened before the Industrial Revolution, which inaugurated an even more profound lack of balance between taking from the planet and contributing back to the cycle.

Throughout all these phases, where human flourishing has exponentially improved, we have externalized to nature the job of making the cycle.
We burn down a forest, but nature recovers and it grows back. We dump our waste into a body of water and nature washes the waste away and returns it to the cycle over many years. Pretty early in the Industrial Revolution, people noticed that we were breaking things. Nature cannot absorb everything we throw at it. We have to play a more active part in making the cycle and by reducing the amount and complexity of the matter we return to nature for it to absorb.

Buoy is dedicated as a company to playing that active part and we exist to put our human and economic energy towards creating the cycle that upholds all of our lives. Thank you for joining us in this effort.